The plot thickens

Something is happening at the moment! several tackle stores in Sweden has very recently ended their cooperation with Loop tackle! Loop has apparently been behaving badly towards some of their retailers. This is a very strange behaviour from a supplier and it is sending some odd signals to those buying their equipment. When Loop as a supplier is building a web store for direct delivery to its costumer and at the same time is neglecting their business partner – the tackle stores – the costumer is going to suffer.

If Loop is selling direct to their client they are going to make a very large profit compared to selling through dealers – will this be of benefit to costumers ? Probably not...
I am guessing Loop is using Sweden as a experiment and if it turn out the way they hope Loop tackle will not bee seen in ANY fishing shop in the future.

I like to spend time in tackle shops, talk to those working and get a feeling for the rods and reels I might use in the future, by behaving this way Loop is not going to be selling me my next rod...
Maybe they will pull it of and produce good gear and good service even in the future. Time will tell...